Gildersleeve: 4 trends for 2017 hospitality

2017 is nearing, which means New Year’s resolutions will soon be set, and travel plans will be chief among them.

This is especially topical to Paradise Valley and Scottsdale residents as Mountain Shadows and Andaz prepare to open their doors in the New Year.

Michael Gildersleeve (submitteed photo)

While guests are busy booking their planes, trains and hotel stays to the Valley of the Sun, these and other hoteliers across the nation will be busy making updates based upon the latest emerging trends in hospitality:

Boutiques will replace brands

Millennials spend $200 billion per year on travel and travel more than any other generation. But they travel differently than their baby boomer and gen X predecessors; for them it’s all about the unique experience of their destination, and the opportunities to Instagram throughout their stay.

Boutique hotels will outdo brands. And in 2017, major hotel chains will be forced to create a unique feel at each hotel in order to be a part of the millennials travel budget. This is something Kimpton did so well that IHG acquired them last year and something Joie de Vivre has down to a science.

A split from social

While the majority of resorts and hotels continue to focus on building their digital presence via social media (and rightfully so – it’s one of the best ways to stay top of mind and millennials use it most), boutique luxury getaways will be offering guests a chance to completely disconnect from the constant barrage of social media updates, posts and notifications. 2017 will usher in a true getaway from the daily grind and a nod to life of resort past. Leave your cell at the door.

Making the lobby a living space

Hotels will be looking to make the lobby more than just a place guests check-in and out. In 2017, lobbies will become a living space where guests feel comfortable relaxing, working remotely, enjoying a new local band or a daily happy hour. 2017 will create a sense of community – without even leaving the hotel – for guests who travel near and far.

Tech

Tech is always going to be a trend in hospitality. With the constant change and advancement in technologies, there will always be ways for hotels to not only improve how they communicate with guests but how they keep records of guest preferences, vacation trends and how they communicate internally. For 2017, think apps that guests can use to manage everything during their stay, from their room temperature and automatic blinds to their dinner reservations and spa appointments.

Editor’s Note: Michael Gildersleeve, founder and CEO of Patton Asset Management.

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