MAG undertakes innovative household travel survey

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The Maricopa Association of Governments is conducting the 2015 MAG Household Travel Survey to understand the travel behavior of Valley residents in Maricopa, Pinal, and portions of Yavapai and Gila counties.

Residents who choose to participate will be asked to provide details of the travel patterns of those living in the household, according to a press release.

The survey is an important component in the regional transportation planning process. Information from the survey is used to understand commute patterns and other aspects of travel behavior in the region, which helps transportation planners determine where new roads or improvements may be needed in the future, according to the release.

The last travel survey was conducted in 2008. An update is required to provide data on the travel choices, preferences, and needs of the public, stated the release.

Starting in the summer of 2015 and through the spring of 2016, advance letters for the MAG Household Travel Survey will be sent to randomly selected households asking residents to go online and answer survey questions, stated the release.

Respondents will be offered a choice of survey methods, including a specially-designed GPS device and a smart phone application. The use of a smartphone application to collect household travel information will be the first of its kind in the nation and will reduce the burden on respondents while increasing the accuracy of the information received, according to the release.

About one in 200 Valley households will be surveyed, stated the release.

Each selected household will represent hundreds of other households in the area, so participation, while completely voluntary, is very important for the overall success of the survey, according to the release.

MAG has contracted with Abt SRBI, WestGroup Research, and Mobile Market Monitor to coordinate data collection, including the surveys hosted on MAGtravelsurvey.org, phone and mail contact with area households, and smartphone application and GPS device deployment.

Residents wishing to learn more about the survey may visit the project page at azmag.gov/travelsurvey or the survey website at MAGtravelsurvey.org.

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