Lyon eyes resort redefinition at Paradise Valley Mountain Shadows property

From left are Pete Corpstein of Westroc; Bill Nassikas of Westroc; Scott Lyone CEO of Westroc; Paradise Valley Mayor Michael Collins; Dupree Scovell of Woodbine; Kristopher Harman of Woodbine; and Mark Philp of Allen and Philp Architecture at the Dec. 2 Mountain Shadows resort groundbreaking in Paradise Valley. (Independent Newsmedia/Terrance Thornton)

From left are Pete Corpstein of Westroc Hospitality; Bill Nassikas of Westroc Hospitality; Scott Lyon CEO of Westroc Hospitality; Paradise Valley Mayor Michael Collins; Dupree Scovell of Woodbine Development; Kristopher Harman of Woodbine Development; and Mark Philp of Allen and Philp Architecture at the Dec. 2 Mountain Shadows resort groundbreaking in Paradise Valley. (Independent Newsmedia/Terrance Thornton)

Thursday, Dec. 3 marked the first day of the new chapter at what was once known as the Mountain Shadows Golf Resort in the Town of Paradise Valley.

A partnership between Westroc Hospitality, Woodbine Development Corp. and Crown Realty & Development is spurring the creation of a luxury resort and 18-hole golf course that officially broke ground last week.

A view of how the new Mountain Shadows resort may look. (Submitted graphic)

A view of how the new Mountain Shadows resort may look. (Submitted graphic)

The property now under development is at 5555 E. Lincoln Drive in the Town of Paradise Valley.

Under construction is a full-service boutique resort featuring 183 guest rooms in a two-building complex, an adjacent luxury suite and loft wing containing 42 units, and a corner restaurant offering now to be run by a renowned local operator, sources familiar with the project say.

The Mountain Shadows Golf Course, an 18-hole course well-suited for today’s golfers, will be rehabilitated as part of the project. Developers intend to retain the Mountain Shadows name when the new resort opens in early 2017.

Scottsdale-based Westroc operates Hotel Valley Ho and Sanctuary on Camelback, while the Dallas-based Woodbine Corp. is responsible for multi-use development at The Westin Kierland Resort and Spa, among a host of other properties.

“The hotel will be one, two and three-story wings of rooms, a total of 183 rooms with a real focus on the public space, fitness, health and well-being,” said Westroc Hospitality CEO Scott Lyon in a Dec. 8 phone interview. “We have a 5,000-square-foot fitness center.”

Mr. Lyon says a free-standing restaurant will now house a local operator.

“There is commercial building that is a free-standing restaurant that will be in addition to that in the hotel,” he pointed out.

The Town of Paradise Valley is a crowded resort market, but Mr. Lyon says Mountain Shadows will stand apart from other offerings in the area.

“I mention health and wellness and most people equate that to a spa,” he said. “Ours will be more fitness oriented, rather than trying to compete with our neighbors we are going to be catering to a younger crowd and they are more fitness oriented than pampering.”

Mr. Lyon says the focus of his new resort will be to create a local energy through both architecture and a sense of destination.

“I think we will be stealing from some of the younger resort audience from other Scottsdale locales,” he said. “Most resorts have separate locations for food, golf, fitness, swimming, and a lounge for a restaurant, but what we have tried to do at Mountain Shadows is to congregate those uses together. There will be a lot more people working out of the lobby rather than out the room, which is by design.”

Paradise Valley resident and Crown Realty and Development Vice President of Property Acquisition Rick Carpinelli says he and his team are looking forward to seeing the hotel come to life.

“We are excited to see the hotel come to fruition as we have been planning it over several years,” he said in a Dec. 9 phone interview. “And, know that Westroc and Woodbine will do a tremendous job building it, operating it.”

A view of what the new Mountain Shadows resort may look. (Submitted graphic)

A view of how the new Mountain Shadows resort may look. (Submitted graphic)

‘As good as it gets’

Paradise Valley Vice Mayor Paul Dembow says the rebirth of the Mountain Shadows resort property is a homegrown affair.

“Dealing with the Westroc folks is as good as it gets,” he said in a Dec. 9 written response to e-mailed questions.

“They understand Paradise Valley, live in Paradise Valley and have proven themselves to be fantastic community partners. They work well with the town’s elected and staff. If there is an issue, they deal with it head on themselves versus a team of attorneys. This makes life much easier for all involved.”

Vice Mayor Dembow contends the new resort property will fill a void in the heart of Paradise Valley.

“It will pay homage to the past, but be a sustainable community center for our future,” he said. “Restaurants, bars and resort-related retail that our community will use and another wonderful property for our guests to stay. Views of Camelback and Mummy Mountains will be fantastic.”

The forthcoming resort should be a nice addition to both Mr. Lyon’s portfolio but also the Paradise Valley landscape, Vice Mayor Dembow says.

“Scott Lyon’s decisions of how to run a property obviously have worked well for him and his company for years. He’s developed concepts that have been successful several times,” he said.

“I’m happy it will be a new offering in Paradise Valley, and one that certainly will add to the palette of wonderful properties we’re fortunate to have in our community.”

Vice Mayor Dembow says the new development benefits the Town of Paradise Valley in several ways including the revitalization of an eyesore, more revenue to the town through room rentals and the creation of a visually significant corridor along 56th Street.

“The services offered at the Mountain Shadows property will compliment the sister property at The Sanctuary,” he said. “I believe the synergy from this hotel will add more revenues than just adding the hotel, I believe it will increase the number of rooms sold in the Town over all. This is a win all around.”

Northeast Valley Managing Editor Terrance Thornton can be contacted at tthornton@newszap.com

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