ASU Gammage season delivers estimated $100M to Valley economy

The outside of ASU Gammage (submitted photo)

The outside of ASU Gammage (Photo by Tim Trumble)

The ASU Gammage 2015-16 Desert Schools Broadway Across America/Arizona season that wrapped up this summer resulted in an estimated $100 million of economic impact for the Valley of the Sun.

The magic of Broadway and the arts not only enrich the community culturally but also play a critical role in the economic vitality of the region.

Every year, more than 400,000 people flock to Tempe’s Frank Lloyd Wright designed ASU Gammage to see Broadway, according to a press release.

The majority of theater-goers are Valley residents but also includes ticket buyers in every county in Arizona, as well as out-of-state and patrons coming up from Mexico to see Broadway at ASU Gammage.

“The arts as a whole are a tremendous piece of Arizona’s economic engine,” Colleen Jennings-Roggensack, executive director for ASU Gammage and associate vice president cultural affairs for ASU, said in the release.

Ms. Jennings-Roggensack has been leading ASU Gammage for 24 years, and her tenure is responsible for more than $1 billion of impact.

Based on research by The Broadway League, since 2006 ASU Gammage has created more than $550 million of economic impact for Arizona.

“The variety of arts and cultural events in Tempe make our city a destination for both locals and visitors,” said Stephanie Nowack, president and CEO, Tempe Tourism Office, in the release.

“ASU Gammage, with its 10 to 20 weeks of popular Broadway shows, is a true Tempe gem which consistently benefits the city by boosting sales of Tempe businesses such as restaurants, hotels, and retailers.”

ASU Gammage now has a record number of season subscribers with full seven-show Broadway subscriptions already surpassing the all-time high.

ASU Gammage now has more than 13,000 season subscribers thanks to an upcoming “BEAUTIFUL” 2016-17 Broadway season. Subscribers who renew their subscription for the 2016-17 season will be able to guarantee their seats for the premiere 2017-18 Tempe engagement of “Hamilton” before tickets become available to the general public.

“Patrons know that subscribers get great seats at a great value,” said Ms. Jennings-Roggensack in the release.

“There is so much excitement and anticipation of all the wonderful things to come to ASU Gammage including the new restrooms and elevators that will be completed in 2017. We truly have an amazing season coming this year and the future is bright with Hamilton coming next season. Hamilton is transcendent and powerful and the community wants to be a part of it. The word is out that season subscriber’s guarantee their seats when it comes to ASU Gammage.”

The 2016-2017 Desert Schools Broadway Across America – Arizona season which includes a mix of shows including Cabaret and The Sound of Music; it also features new Tony Award-winning musicals and plays with Matilda, Finding Neverland,  An American in Paris, and The Curious Incident of the Dog in the Night-Time. It will be headlined by Beautiful – The Carole King Musical, that tells the true story of Ms. King’s remarkable rise to stardom.

Season subscriptions are still available at and start at the price of $145 for seven shows.

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