CoNecs NA combines two firms into one public relations agency

Lisa Urias, Jaime and Ruben (submitted photo)

Jaime Molera, on left, Lisa Urias and Ruben Alvarez (submitted photo)

Announcing a new strategic partnership, two firms–Molera Alvarez, a government affairs firm, and Urias Communications, a multicultural PR advertising agency–combined forces to establish the formation of CoNecs North America, a full-service advertising, digital, public relations and government affairs agency – all in one impactful provider.

Molera Alvarez was founded by two powerhouse members Jaime A. Molera, former Superintendent of Public Instruction, and Ruben Alvarez who worked under Governors Fife Symington and Jane Dee Hull, providing access to political, business and community leadership at all levels in the Southwest and have represented some of the top Fortune 100 companies over the last 13 years.

Urias Communications was founded by Lisa Urias, providing innovative marketing strategies for clients interested in targeting the burgeoning multicultural markets in the Southwest, particularly Hispanics.

“This new ‘Company Next’ or ‘CoNecs’ agency connects clients to political, business and community leadership and the next generation of markets,” stated Lisa Urias, managing partner, in a press release. “We’ll leverage our powerful advertising, digital and PR campaigns together with our connections at every level of government, business and in the community to effectively and positively position our clients.”

CoNecs NA is a new limited liability company owned equally by Urias Communications and Molera Alvarez. The existing agencies will remain intact for the short term to ensure current client relations are uninterrupted, however, the intention is to complete a full merger in the near future.

“Coming together to form CoNecs NA simply made sense for us to build on our respective strengths and provide real 21st century strategic solutions to our clients in world of rapidly changing demographics,” stated Ruben Alvarez, managing partner with CoNecs, in the release. “Both our respective existing and new clients now have an even greater opportunity to grow with this new alliance that CoNecs represents.”

The principals of CoNecs NA, as well as the numerous staff members comprising both founding firms of CoNecs, are multicultural and cross-cultural communications professionals raised in the digital world and reflect the changing demographics of America.

Molera Alvarez and Urias Communications are forming CoNecs NA to address several major synergies between the two existing firms, according to the release, which will drive the new agency:

  1. The Southwestern region is growing fast with cross-cultural and Hispanic markets profoundly affecting mainstream culture. Hispanics alone represent a $1 trillion spend in the U.S. and the millennial generation (ages 18-34), which is projected to outsize the boomers as the largest living generation, heartily embraces the cross-cultural and uses primarily digital platforms.   These trends will simply accelerate.
  1. Fast moving digital technology has revolutionized the marketing, government and media world, capturing the attention of everyone. Digital platforms, in addition to strategic placement of traditional advertising, will be key to marketing and government strategies. Since multicultural markets are predominately millennial, Urias Communications was an early adopter of digital technology and has garnered numerous local and national awards for their innovative and effective market entry and retention strategies.
  1. This team provides clients with essential, strategic and trusted relationships from the highest levels of government in the U.S. Southwest and throughout North America, including Mexico.

“Most existing advertising agencies were built around targeting a monoculture world using traditional media formats,” stated Ms. Urias in the release. “Expecting YOY improved results when everyone is chasing the same audience will not work. Our combined firms will provide clients with new forms of digital, PR and government affairs like no other.”

CoNecs NA will leverage various platforms, including digital media, traditional advertising, earned media and government affairs to successfully position clients in the U.S. Southwest and in Mexico.

Both teams have been working with local, regional, national and Mexican clients for the past 12 years, respectively.

Molera Alvarez recently led a delegation of six Arizona mayors to Mexico City to help governments and North American corporations find new potential business opportunities, stated the release.

CoNecs NA primary clients will include Fortune 100 clients in Arizona, the U.S. Southwest and in Mexico. The CoNecs team will also provide analytical research insights to ensure clients always receive an ROI, not just GRPs.

In addition to the two founding members, the Molera Alvarez team includes former Phoenix City Council member Claude Mattox and former policy advisor, Margie Emmermann, who worked for an unprecedented four Arizona governors.

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