Biltmore beauty bar expands once again

Beauty Bar

Citrine Natural Beauty Bar has moved to a larger space within Biltmore Fashion Park with its own storefront.

Boasting a large line of all-natural beauty products from foundation and mascara to exfoliants and oils, the new 1,400 square foot retail space will accommodate the business’s growing clientele with more product lines as well as makeup and skincare workshops, according to a press release.

Owner Melissa Lenberg opened Citrine back in 2012 after working in the beauty industry nearly half her life.

After receiving a diagnosis of rheumatoid arthritis at 18-years-old, Ms. Lenberg began making positive life changes to live a healthier lifestyle. As a result, her passion grew to a mission as she set out to promote the safe use of personal care products and cosmetics.

“We are honored to have the opportunity to keep growing at the Biltmore and continue to serve the Phoenix area,” Ms. Lenberg stated in the release. “This bigger space allows us to offer more than just a typical retail experience and I see this expansion as just the beginning.”

Citrine’s first location consisted of only 297 square feet, but after just one year of business, Ms. Lenberg expanded by another 200 square feet in addition to growing her e-commerce business.

She strives to always carry the latest and highest quality in all-natural and clean beauty products. Ms. Lenberg’s new, much larger location will carry glamorous lines such as Jane Iredale, Tata Harper, RMS Beauty, Kjaer Weis, May Lindstrom and much more, the release stated.

To learn more about Citrine Natural Beauty Bar visit their website at or follow them on Facebook, Twitter and Instagram.

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